Skip to content
07 / Landing Pages

High-Converting Landing Page Design

Focused landing pages for paid ads, lead generation and campaigns, built around one audience and one primary action.

strategy service direction
01 Strategy02 Design03 Build
The decision
A landing page should match the promise that brought the visitor there, answer the objections that block action and make one primary conversion obvious. Removing distractions is usually more important than adding more sections.
How the work holds together

Structure first. Visual polish with a reason.

01 / Structure

Match the page to the traffic source

The promise, language and offer in the advertisement should continue naturally on the landing page. Strong message match reduces uncertainty and helps qualified visitors understand that they reached the right place.

02 / Prove

Measure the conversion, not the decoration

The page should support meaningful events such as qualified form submissions, calls, bookings or purchases. Visual choices are evaluated by whether they support comprehension and action.

Scope signals

What the work needs to protect.

These requirements become review criteria, not decorative claims added after the design is complete.

01 / SIGNALSingle-goal conversion structure
02 / SIGNALMessage match for paid traffic
03 / SIGNALTrust and objection handling
04 / SIGNALFast mobile performance
05 / SIGNALLead form optimization
06 / SIGNALAnalytics-ready implementation
Working logic

Make the next decision easier than the last one.

01Position
02Structure
03Prove
04Convert
Questions

Before this becomes a scope.

01How does SiteGuys approach landing page design?+

We start with the business goal, search intent, proof requirements and conversion path, then design the page structure and development approach around those needs. The visual system stays consistent while the information architecture changes for the project.

02Will the website be mobile-friendly and search-ready?+

Yes. Responsive behaviour, semantic HTML, crawlable navigation, metadata, internal linking, sitemap output and performance-minded implementation are part of the website foundation.

03Can SiteGuys work with an existing website?+

Yes. We can redesign, migrate or improve an existing website when preserving useful content, URLs or search equity is more valuable than starting completely from scratch.

04Is the website review and quote free?+

Yes. A SiteGuys specialist reviews your needs and provides a free, no-obligation recommendation and quote. No deposit is required to request a review.

05How much does a website cost?+

A focused one-page website starts at $499 CAD. A typical five-page business website is approximately $1,499–$2,500 CAD. Larger projects are priced after we agree on the pages, content and features. Your written quote confirms the final price before work begins. Applicable taxes are additional. SiteGuys serves businesses in Canada and the USA. More pages, custom design, special features or moving an existing site can increase the price. Hosting, paid software and optional ongoing care are listed separately.

06Will I have a dedicated Project Manager?+

Yes. Every customer has a dedicated human Project Manager to coordinate planning, content, feedback, development, launch and handover. Optional ongoing support can be arranged separately.

07How do payments work?+

Under our standard payment option, after the written scope is agreed, 50% is paid in advance to begin. It is refundable if the agreed work has not begun and non-refundable once work begins, subject to applicable statutory rights. The final 50% is due after completion of the agreed scope and before launch, handover or release of agreed files and access. Easy monthly payment options are available. Ask us about a payment schedule for your project. For an agreed monthly plan, payment dates, launch and handover arrangements are set out in your written proposal.

08Do I own my website?+

The written proposal identifies ownership and transfer of the website, agreed source files, domain and accounts. Third-party software and licensed assets remain subject to their own licences. Optional care is not automatically required; any required service dependency is disclosed before approval.

Start with the problem

Need this solved on your website?

Tell us what is not working and what the next version needs to accomplish.

Start a project →