How many pages should a business website have?

Enough to cover distinct services, audiences and search intents without creating thin or repetitive pages. The right number depends on the business model.

Who should write the website content?

The business should supply subject-matter knowledge and proof. A website partner can organize, edit and shape that material into a clearer structure.

What should be ready before design begins?

At minimum: project goals, key services, audience, brand assets, available proof, technical constraints and a decision-maker for approvals.

SITEGUYS / GUIDE 08

Website Planning Guide and Requirements Checklist

A practical planning checklist covering goals, pages, content, proof, integrations, SEO, ownership and launch requirements.

Direct answer

A website project moves faster when the business defines the primary goal, audiences, required pages, content owners, proof, integrations, legal requirements and launch responsibilities before design begins. The checklist turns those decisions into a clear brief.

Decide what success means first

The project brief should state what a successful website changes for the business: better qualified enquiries, clearer positioning, easier recruitment, improved ecommerce or another measurable outcome.

Collect proof before the layout is final

Testimonials, project examples, credentials, team information and process details influence page hierarchy. Waiting until the end often leaves important trust sections underdeveloped.

Decision checklist

What to keep in view.

✓ Primary business goal

✓ Audience and services

✓ Required pages

✓ Content and proof owners

✓ Integrations and forms

✓ Launch and ownership requirements